there are places that don’t need to be promoted.
They are recognized.
At first glance.
With over a decade in fashion, luxury hospitality, and influence, from sustainable Fashion Weeks with Major Model Management (featured in Vogue) to leading communications for the Bertarelli Foundation & Colle Massari Hospitality, Rachele Giovanna Cantaluppi has connected UHNWIs, luxury maisons, and KOLs across markets.
Before founding LAVAÏB, she spent years shaping alliances between maisons, markets, KOLs and stories: an experience that revealed one quiet truth: true influence is never loud, only lasting.
Between Milano and Genève, LAVAÏB curates communications, press & influence strategies, gifting experiences, and editorial storytelling for exceptional places, from hidden destinations to heritage maisons, from extraordinary places to private circles.
We also design Business Etiquette programs, where savoir-vivre meets leadership, helping brands and business schools embody elegance and kindness as their first form of influence.
LAVAÏB is the private PR circle where legacy meets influence.
If your space has a story to tell, we’ll make sure it’s seen, felt, and remembered.
Send a message - we’d love to hear your story.
a true vibe is a form of presence
“You know me in the real world.
You know that my favorite word is la vibe.
Because a vibe can’t be faked: you have it, or you don’t.
It’s not about noise. It’s about nuance.
About a certain elegance in the way someone enters a room.
The way a space holds its silence.
The way a brand lingers in your memory.
A true vibe is a form of presence.
It doesn’t ask to be seen.
It’s simply recognized.”
Rachele G. Cantaluppi