there are places that don’t need to be promoted.
They are recognized.
At first glance.
With over a decade in fashion, luxury hospitality, and influence, from sustainable Fashion Weeks with Major Model Management (featured in Vogue) to leading communications for the Bertarelli Foundation & Colle Massari Hospitality, Rachele Giovanna Cantaluppi has connected UHNWIs, luxury maisons, and KOLs across markets.
Before founding LAVAÏB, she spent years shaping alliances between maisons, markets, KOLs and stories: an experience that revealed one quiet truth: true influence is never loud, only lasting.
Between Milano, Lugano & Genève, LAVAÏB curates communications, press & strategies, gifting experiences, and editorial storytelling for exceptional places, from hidden destinations to heritage maisons, from extraordinary places to private circles.
We also design Business Etiquette programs, where savoir-vivre meets leadership, helping brands and business schools embody elegance and kindness as their first form of influence.
LAVAÏB is the private PR circle. If your space has a story to tell, we’ll make sure it’s seen, felt, and remembered.
Send a message - we’d love to hear your story.
a true vibe is a form of presence
“You know me in the real world.
You know that my favorite word is la vibe.
Because a vibe can’t be faked: you have it, or you don’t.
It’s not about noise. It’s about nuance.
About a certain elegance in the way someone enters a room.
The way a space holds its silence.
The way a brand lingers in your memory.
A true vibe is a form of presence.
It doesn’t ask to be seen.
It’s simply recognized.”
Rachele G. Cantaluppi